This year, Te Wiki o Te Reo Māori celebrates 50 years since the inaugural Māori Language Week in 1975 - a powerful initiative that continues to champion te reo Māori and bring people and communities together. Similarly, Mahuru Māori, established in 2014, is a month-long challenge encouraging everyday use of te reo Māori.

Here are some ways to embrace the kaupapa of Māori Language Week and Mahuru Māori:
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To commemorate this milestone, Auckland Council, in partnership with Ngāti Whātua Ōrākei, will release a powerful waiata called “Take Whenua” on 18 September, honouring the deep and enduring connection between tangata (people) and whenua (land) in Tāmaki Makaurau.
18 September marks 185 years since Ngāti Whātua Rangatira Apihai Te Kawau allocated 3000 acres of land for the establishment of Auckland, a land allocation known today as the Tuku Whenua.
Auckland Council’s Head of Māori Outcomes, Anahera Higgins, says the waiata represents a significant first for the council and reflects on the importance of the timing.
“The release date is meaningful on many levels. It falls during both Mahuru Māori and Te Wiki o Te Reo Māori, a period that focuses on the revitalisation of te reo Māori, and it also marks Tuku Whenua, a significant moment in the city's ongoing journey of honouring whenua and whakapapa,” says Ms Higgins.
“This kaupapa strongly aligns with the principles of our Tāmaki Ora Framework, which places the wellbeing of people and place at its heart, grounded in Te Ao Māori. The waiata reflects many of the framework’s pou including Te Taiao Ora, Iwi Ora, and Tuakiri Ora — honouring the voices, stories, and aspirations that breathe life into Tāmaki Makaurau”.
Composed by Ngāti Whātua Ōrākei, “Take Whenua” is a deeply moving tribute to the Ngāti Whātua ancestral connections, enduring obligations, and spiritual legacy of Tāmaki Makaurau.
“This waiata is not just a composition — it is a living narrative,” says Majic Pāora, Ngāti Whātua Ōrākei, Take Whenua Project Lead.
“It stands as a tohu rangatira, a symbol of leadership, identity, and mana capturing the essence of ahi kā and the unbroken relationship between tangata and whenua. It speaks to the strength of intergenerational ties, the layers of identity carried through time, and the collective responsibility we share in caring for this place we call home”.