Auckland launches world’s first instant live chat function for WeChat mini programme

Auckland launches world’s first instant live chat function for WeChat …

0 개 735 KoreaPost

b18e347bac1b5c7572ca245b01d68cd0_1551041928_9886.jpg
 

The Chinese speaking community based in Auckland are being invited to become ambassadors on Auckland’s new WeChat city experience guide, which will see them sharing their local knowledge on one of the world’s largest mobile apps.

 

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by tech giant Tencent and has more than one billion active users each month.

 

Given the scale of WeChat, Auckland Tourism, Events and Economic Development (ATEED) has been looking at different ways over the past two years to leverage its mass reach to target Chinese visitors.

 

Working with Auckland’s tourism operators and accommodation providers, ATEED has developed an Auckland city experience guide, through WeChat’s ‘mini programme’, providing general visitor information to Chinese tourists.

 

ATEED General Manager, Destination Steve Armitage says while there are other destinations with city experience guides on WeChat, Auckland is the first destination within the network to use locals as advocates to relay visitor information in a real time, live chat environment.

 

“China is New Zealand’s second largest visitor market, and for Auckland, Chinese visitors are the highest spenders in the visitor economy, contributing more than $960 million in tourism spend annually. Auckland is also home to more than 113,000 people who identify as Chinese,” he says.

 

“With Auckland’s new WeChat mini programme we are providing a platform for Auckland’s Chinese community to share their local knowledge, favourite experiences and love for their city with other local Chinese, and their friends and family in China.”

 

As well as the live chat function, ATEED has also developed a platform for user generated Auckland content to be featured on the city guide featuring real images from locals and visitors of their experiences around the region.

 

Steve Armitage says: “We’ve seen how popular platforms like TripAdvisor and Facebook are with people seeking out word-of-mouth recommendations on experiences, food, and places to visit, but they do not have the functionality for real time chat.

 

“With our Auckland WeChat platform people will be able to ask a question and get an immediate response from a local or see images of real people enjoying different experiences in Auckland, as opposed to marketing campaign material. This approach enhances their propensity for staying longer, wanting to try and do more when they are here.

 

“A key focus falling out of the Destination AKL 2025 strategy is the need for Auckland to be more data led in our marketing efforts and this WeChat solution provides a cost-effective way of marketing to a mass market but by harnessing the power of a local influencer base.”

 

The first phase of establishing the app is signing up the local Chinese community as advocates, and more than 300 people signed up during the Auckland Lantern Festival at the weekend. Once a local pool of advocates is established and up and running, the app will be launched to the mass Chinese market.​ 

 

 

Transforming Auckland Public Transport – June…

댓글 0 | 조회 692 | 2019.06.16
Mark Lambert; Executive General Manager, Auckland Transport, updates OurAuckland on the region's public transport.Auckland is undergoing a quiet publi… 더보기

Auckland Council declares climate emergency

댓글 0 | 조회 741 | 2019.06.12
“By unanimously voting to declare a climate emergency we are signalling the council’s intention to put climate change at the front and centre of our d… 더보기

Speed reduction the best tool to save lives

댓글 0 | 조회 533 | 2019.06.10
Dr Fergus Tate, Technical Director – Transport at WSP Opus and former Lead Safety Advisor for Roads and Roadsides at NZTA, saysspeed reduction is the … 더보기

CoreLogic QV May House Price Index: Nothing w…

댓글 0 | 조회 765 | 2019.06.06
The CoreLogic QV House Price Index showed that NZ average property values were flat in May and up by only 0.1% over the past three months. The annual … 더보기

Together, we’re making gains for our green sp…

댓글 1 | 조회 542 | 2019.06.04
When Auckland Council and the community work together on improving our environment, you can see the results.“Aucklanders overwhelmingly supported the … 더보기

What's in a name?

댓글 0 | 조회 574 | 2019.06.03
Programme brings Māori names and narratives to Auckland's parks and places​Across the region, a movement is under way to reflect the true richness of … 더보기

Success for Great Barrier's solar power syste…

댓글 0 | 조회 555 | 2019.05.30
Great Barrier Local Board’s solar power system has exceeded many expectations in the two months since it was launched.The board adopted a solar-powere… 더보기

National reveals Budget details

댓글 0 | 조회 517 | 2019.05.28
National can reveal key details from the Government's so called 'Wellbeing Budget' ahead of its release on Thursday, Leader of the Opposition Simon Br… 더보기

NZTA releases plans for Auckland Harbour Brid…

댓글 0 | 조회 996 | 2019.05.27
New design offers certainty for walking and cycling across Waitematā HarbourThe NZ Transport Agency has released plans for its preferred option for a … 더보기

Outward Bound 'Ka Mahi' scholarships availabl…

댓글 0 | 조회 663 | 2019.05.24
Don’t miss this opportunity to attend Outward Bound with a Ka Mahi scholarship, which provides up to 75% funding of a 21-day Classic Course. Ka Mahi o… 더보기

Treasure trove of New Zealand’s maritime hist…

댓글 0 | 조회 565 | 2019.05.23
A new exhibition at the New Zealand Maritime Museum celebrates the man behind the historic Fosters ship chandlery and one of the country’s most recogn… 더보기

Firefighters smash records for charity

댓글 0 | 조회 591 | 2019.05.22
Firefighters have fundraised a recording breaking $1,307,637.02 for Leukaemia & Blood Cancer New Zealand (LBC) on the 15th anniversary of the annu… 더보기

FAQ about insulation standards for landlords

댓글 0 | 조회 1,031 | 2019.05.19
If you own a rental property, make a note in your diary for 1 July 2019. According to the Residential Tenancies Act, by this date all rental propertie… 더보기

The health benefits of green spaces

댓글 0 | 조회 710 | 2019.05.17
An increasing body of evidence suggests that a closer connection to nature is good for our heads, our hearts and our lungs. But as Auckland grows, our… 더보기

Fresh Tracks on New Zealand’s 10th Great Walk…

댓글 0 | 조회 811 | 2019.05.16
Opening in December 2019, NewZealand’s newest and 10thGreat Walk the Paparoa Track will traverse the Paparoa Range, replete with limestone landscapes,… 더보기

1000 firefighters run up sky tower in uniform…

댓글 0 | 조회 810 | 2019.05.15
May 18th is a special day for 1000 firefighters gathering at the base of the Sky Tower for the 15th anniversary of the Firefighter Sky Tower Stair Cha… 더보기

Takapuna artwork 'Soapbox' offers a platform …

댓글 0 | 조회 681 | 2019.05.15
This concept image is an artist’s impression only and is not intended to show the exact placement of the work.Soapbox, a new work of public art, is to… 더보기

As values struggle in the super city, varianc…

댓글 0 | 조회 791 | 2019.05.09
Recent analysis on the performance of markets across the diverse value ranges revealed that the differences were more about geography rather than valu… 더보기

Auckland welcomes Los Angeles and Guangzhou

댓글 0 | 조회 858 | 2019.05.07
Auckland will welcome Los Angeles and Guangzhou investors, business and civic leaders this month for the Tripartite 2019 event, held duringTechweek19.… 더보기

New programme funds local events in Albert-Ed…

댓글 0 | 조회 673 | 2019.05.06
The new Albert-Eden events broker programme provides funding to people who have great ideas for small local events in the area.“It is set to boost Alb… 더보기

Auckland region’s average asking price drops …

댓글 0 | 조회 1,517 | 2019.05.06
The Auckland region’s average asking price in April dropped to its lowest level since 2016 and houses are taking longer to sell according to real-time… 더보기

Victoria University of Wellington tops nation…

댓글 0 | 조회 1,305 | 2019.05.06
Victoria University of Wellington has once again topped the national research quality rankings, coming first in the Tertiary Education Commission’s ma… 더보기

Matakawau embraces new playground

댓글 0 | 조회 648 | 2019.05.05
The Awhitu Peninsula community of Matakawau came out to play recently to celebrate the opening of its new playground.The playground is funded by Frank… 더보기

Papakura among Auckland's millennial hot spot…

댓글 0 | 조회 1,014 | 2019.05.02
Papakura being rated as a better area for millennials to live in than hotspots like Parnell, Ponsonby and Mt Eden has come as a surprise to local boar… 더보기

Pony riders embrace Greenhithe's new equestri…

댓글 0 | 조회 729 | 2019.05.01
Riders at the opening of the upgraded Wainoni Park Pony Club.New pony facilities opened on Monday in Greenhithe, giving riders a central hub for eques… 더보기

Dutch elm disease found on Takarunga / Mt Vic…

댓글 0 | 조회 753 | 2019.04.27
Around fifty elm trees on the northern boundary of Takarunga / Mt Victoria in Devonport are infected with Dutch elm disease and must be removed to pre… 더보기

Banks pushing unwanted credit cards and insur…

댓글 0 | 조회 650 | 2019.04.24
Consumer NZ’s latest banking survey found one in five bank customers had been offered financial products they didn’t request and, in many cases, didn’… 더보기

Panuku reveals new plan for Northcote town ce…

댓글 0 | 조회 894 | 2019.04.20
Like the rest of Auckland, Northcote continues to welcome new residents. To accommodate this growth Panuku Development Auckland, the city’s regenerati… 더보기

Easter Holiday and Anzac Day Collections

댓글 0 | 조회 1,009 | 2019.04.19
Easter weekend and Anzac Day are just around the corner.Remember that your council kerbside collection may be a day later than usual during this perio… 더보기

Albany Community Hub to host first Family Fun…

댓글 0 | 조회 1,137 | 2019.04.15
Loads of free activities provided at Albany's free Family Fun Day event.For the first time, Albany Community Hub comes alive with a programme of music… 더보기

Steady progress towards a world-class city

댓글 0 | 조회 834 | 2019.04.14
Six-month progress on what’s delivered for AucklandWe are in the first year of the largest capital investment programme Auckland has ever seen. The 10… 더보기

Volunteers celebrate 25 years at New Zealand …

댓글 0 | 조회 819 | 2019.04.12
Bob HawkinsTwo men who share a love for the sea are celebrating their 25th year as volunteers at the New Zealand Maritime Museum.Roger Hames and Bob H… 더보기

Auckland Council's proposed freedom camping b…

댓글 0 | 조회 876 | 2019.04.11
Public consultation has now closed onAuckland Council’sproposed Freedom Camping in Vehicles Bylaw.The freedom camping bylaw public deliberations sched… 더보기

New Auckland Art Gallery Director to focus on…

댓글 0 | 조회 802 | 2019.04.09
Kirsten Paisley, appointed as the new Director of Auckland Art Gallery Toi o TāmakiRegional Facilities Auckland (RFA) is pleased to announce the appoi… 더보기

WATCH: Te Manawa opening

댓글 0 | 조회 694 | 2019.04.08
It’s the first of its kind in Auckland, and it officially opened at the weekend.Welcome to Te Manawa, the new multipurpose community facility at Westg… 더보기

Te Manawa starts beating

댓글 0 | 조회 868 | 2019.04.04
Te Manawa exteriorThe newly-opened multipurpose facility, Te Manawa, is the first of its kind in Auckland – both a community hub and library built for… 더보기

Auckland property values continue to fall, bu…

댓글 0 | 조회 1,330 | 2019.04.03
NZ Property values have grown by only 0.5% this calendar year, with the annual rate of growth slowing to 2.6% at the end of last month.According to th… 더보기

One in 10 New Zealanders uncomfortable asking…

댓글 0 | 조회 908 | 2019.04.03
One in 10 Kiwis don’t feel comfortable asking their doctor about whether a treatment or test is necessary, a survey by Consumer NZ and the Council of … 더보기

Have your say on Auckland’s dog rules

댓글 0 | 조회 827 | 2019.04.02
From Monday 1 April, Aucklanders can have their say on proposed changes to the Auckland Council Policy on Dogs 2012 and Dog Management Bylaw 2012.Auck… 더보기

Testing and funding to improve water quality …

댓글 0 | 조회 790 | 2019.03.30
Seeking answers to water quality, Council blows smoke up its pipes​Smoke in the water!The summer of 2017 saw the launch of Safeswim, an online website… 더보기

Join Auckland’s remembrance for Christchurch

댓글 0 | 조회 870 | 2019.03.29
Kotahitanga |TogetherJoin Auckland’s remembrance for ChristchurchFriday 29 March |Eden Park,Kingsland1.35pm – Call to prayer (arrive by 1.15pm)2.30pm … 더보기

Auckland Council stands with Christchurch

댓글 0 | 조회 913 | 2019.03.20
Response to Christchurch shootingsUPDATED: Thursday 20 March, 2.15pmCondolence books for people to send messages of support to our Muslim communities … 더보기

Technology hub confirmed for MIT

댓글 0 | 조회 827 | 2019.03.17
A new centre of excellence for MIT’s trades and engineering schools that will be used by more than 1200 students and create more high-value jobs in th… 더보기

Transforming Takapuna

댓글 0 | 조회 1,248 | 2019.03.14
Artist impression of the new car park building being built in Takapuna.Takapuna's transformation is underway.The revitalisation of the Takapuna town c… 더보기

Allan the Weimaraner is crowned New Zealand’s…

댓글 0 | 조회 909 | 2019.03.14
From a pack of 154 dogs, ‘HR Manager’ Allan has been crowned Top Office Dog, much to the delight of his colleagues at Electric Kiwi. The awards were a… 더보기

Residents urged to speak up about speed limit…

댓글 0 | 조회 701 | 2019.03.12
Motorists need to understand the extent of proposed speed limit changes across the region, Franklin Local Board member Alan Cole says.Hundreds of road… 더보기

Improving North Shore’s waterways

댓글 0 | 조회 969 | 2019.03.10
Wairau Valley, the largest industrial area in the Kaipātiki Local Board area.Local Board funds programme to tackle water pollutionKaipātiki Local Boar… 더보기

Have your say on Crows Nest Rise Walkway

댓글 0 | 조회 799 | 2019.03.09
The community is invited to hear options at a public meeting about the future of Crows Nest Rise Walkway – which closed almost two years ago due to se… 더보기

Councillors have something to say on Internat…

댓글 0 | 조회 910 | 2019.03.08
Auckland Council’s seven female councillors share their thoughts on the importance of the role of women in democracy and governance:Councillor Sharon … 더보기

One more week to have your say on Waitākere t…

댓글 0 | 조회 829 | 2019.03.07
In May 2018, Auckland Council closed the forested areas of the Waitākere Ranges Regional Park to increase protection of the forest from kauri dieback … 더보기